The Modern Shopper, Tech and the Last Mile: What We Learned at #ShopOrg17

Last week at Shop.org was fantastic, with so many useful insights about the exciting road that lies ahead for digital retail. We examined a few dominant themes retailers can take away from the conference below, including thoughts about the modern shopper, fulfillment, and the future of retail tech. 

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Topics: retail technology, amazon, fulfillment, virtual reality, artificial intelligence, consumer insights, machine learning

What's a Better Fit for Retail, AR or VR?

As brick-and-mortar retailers continue to experiment with technology to lure shoppers back into stores, two of the coolest—and most promising—innovations they’re using are augmented and virtual reality. However, much like VHS vs BetaMax, iOS vs Android, or almond butter vs peanut butter, there seems to be some debate in the community over which will eventually win favor with customers. Will consumers opt for donning headsets and jumping into a virtual world? Will they prefer a more supplementary experience? Or can both exist?

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Topics: virtual reality, augmented reality, in-store technology

Top 3 Ways Retailers Are Using VR to Engage Customers

Earlier this month, Wayfair, the Boston-based e-commerce company specializing in home furnishing and decor, announced the launch of Patio Playground (you can find it here on the Oculus website), its proprietary virtual reality (VR) application.

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Topics: assortment optimization, customer experience, inventory, virtual reality

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