Solving for Today's Retail Order Fulfillment Dilemma 

The future of retail relies heavily on fulfillment.

Over the past decade, delivery expectations have surged. Two-day and one-day shipping is emerging as the new norm. Retailers continue to move towards shorter delivery times, yet most cannot deliver products profitably within three to five days.

At NRF earlier this year, our CTO, Vivek Farias, made a bold prediction: within the next ten years, two-hour delivery is going to be table stakes.  

Retailers are at a point where the failure to provide options for quick delivery comes with the risk of losing a sale. This shouldn’t come as a surprise for those in the industry, yet looking at the actual stats is always mind-boggling: 

  • About 72% of consumers factor in two-day delivery to help decide whether or not to make an online purchase.
  • About 45% of consumers factor in one to two-hour delivery to help decide whether or not to make an online purchase.

Given this data, maybe Vivek’s prediction isn’t so bold. 

It’s completely reasonable, and retailers need to prepare for deliver on these expectations in order to survive.

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Topics: omnichannel, fulfillment, ship-from-store, inventory optimization, supply chain

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