“In the world of fashion retailing, where shopping is fast moving online and stores try to keep inventories closely matched to sales, even a small stack of unsold clothes can be a bad sign.” – The New York Times
The news circulating about H&M’s colossal pile of unsold merchandise simply reminds us of the risks fast-fashion retailers face to deliver trends at quicker-than-lightning speed consumers demand.
Although at the unfortunate expense of H&M’s affected profits, here are three invaluable lessons retailers can take away from the big, pile of unsold inventory getting so much press lately:
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