3 Ways Ship From Store Fulfillment Can Help Master Cross-Channel Demand

Unfortunately, anticipating demand isn’t as straight-forward as it once was. People shop whenever and wherever, leveraging each and every available retail channel.

This makes it really difficult for retailers nowadays.

Increased access also increases consumer expectations across channels—shoppers expect a seamless experience and alignment among brands, products, and choices both physically and digitally. To keep up, retailers must enable a cohesive cross-channel experience through their offerings, including product assortment, purchase, delivery, and return options. 

However, it’s really difficult for retailers to provide this seamless, integrated experience in a profitable way.

Unfortunately, you have no choice.

Mastering cross-channel demand is critical if you want to succeed in the retail industry, despite the challenges it presents. 

This is why many retailers today are incorporating a ship-from-store (SFS) strategy to help overcome the difficulties cross-channel demand entails. The key advantage of SFS (if done right) is that it allows retailers to provide the differentiated experience consumers seek via better delivery offerings, in a profitable and cost-effective way.

Here are 3 ways ship from store fulfillment can help retailers master cross-channel demand:

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Topics: e-commerce, order delivery, inventory optimization, fulfillment optimization, ship-from-store, shipping, cross-channel demand

12 Days ’til Christmas: The Crucial Last Mile for the Holiday Season

This past month was HUGE for online retail. 

Seriously—record-breaking e-commerce sales filled my news feed immediately after Black Friday weekend and Cyber Monday. Even Thanksgiving Day turned around some unexpected results. According to Adobe Analytics, Americans spent a record $6.59 billion online on Cyber Monday alone.

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Topics: brick-and-mortar retail, ecommerce, consumer insights, retail analytics, artificial intelligence, fulfillment, ship-from-store, shipping

What Can You Do to Offset Rising Holiday Shipping Costs

In February, we wrote about whether retail analytics and personalization could offset rising e-commerce shipping costs. You can read the post here, but the general gist of it is by providing customers an enhanced online experience, there is a higher likelihood that customers will purchase the right item, thereby minimizing the cost of returns.  

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Topics: shipping, fulfillment, omnichannel, e-commerce

Can Retail Analytics and Personalization Offset Rising Shipping Costs?

The high cost of shipping is often a detractor to purchasing goods online. Although there are other reasons for not purchasing online, shipping costs seems to be high on the list. In a recent Harris poll 66% of consumers said shipping costs were their ‘biggest online shopping pet peeve’. As online sales continue to grow as a proportion of total retail sales, how can retailers offset rising shipping costs? 

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Topics: retail analytics, retail trends, shipping

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