3 Ways Ship From Store Fulfillment Can Help Master Cross-Channel Demand

Unfortunately, anticipating demand isn’t as straight-forward as it once was. People shop whenever and wherever, leveraging each and every available retail channel.

This makes it really difficult for retailers nowadays.

Increased access also increases consumer expectations across channels—shoppers expect a seamless experience and alignment among brands, products, and choices both physically and digitally. To keep up, retailers must enable a cohesive cross-channel experience through their offerings, including product assortment, purchase, delivery, and return options. 

However, it’s really difficult for retailers to provide this seamless, integrated experience in a profitable way.

Unfortunately, you have no choice.

Mastering cross-channel demand is critical if you want to succeed in the retail industry, despite the challenges it presents. 

This is why many retailers today are incorporating a ship-from-store (SFS) strategy to help overcome the difficulties cross-channel demand entails. The key advantage of SFS (if done right) is that it allows retailers to provide the differentiated experience consumers seek via better delivery offerings, in a profitable and cost-effective way.

Here are 3 ways ship from store fulfillment can help retailers master cross-channel demand:

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Topics: shipping, e-commerce, ship-from-store, inventory optimization, order delivery, fulfillment optimization, cross-channel demand

Solving for Today's Retail Order Fulfillment Dilemma 

The future of retail relies heavily on fulfillment.

Over the past decade, delivery expectations have surged. Two-day and one-day shipping is emerging as the new norm. Retailers continue to move towards shorter delivery times, yet most cannot deliver products profitably within three to five days.

At NRF earlier this year, our CTO, Vivek Farias, made a bold prediction: within the next ten years, two-hour delivery is going to be table stakes.  

Retailers are at a point where the failure to provide options for quick delivery comes with the risk of losing a sale. This shouldn’t come as a surprise for those in the industry, yet looking at the actual stats is always mind-boggling: 

  • About 72% of consumers factor in two-day delivery to help decide whether or not to make an online purchase.
  • About 45% of consumers factor in one to two-hour delivery to help decide whether or not to make an online purchase.

Given this data, maybe Vivek’s prediction isn’t so bold. 

It’s completely reasonable, and retailers need to prepare for deliver on these expectations in order to survive.

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Topics: omnichannel, fulfillment, ship-from-store, inventory optimization, supply chain

12 Days ’til Christmas: The Crucial Last Mile for the Holiday Season

This past month was HUGE for online retail. 

Seriously—record-breaking e-commerce sales filled my news feed immediately after Black Friday weekend and Cyber Monday. Even Thanksgiving Day turned around some unexpected results. According to Adobe Analytics, Americans spent a record $6.59 billion online on Cyber Monday alone.

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Topics: retail analytics, shipping, fulfillment, ship-from-store, artificial intelligence, ecommerce, brick-and-mortar retail, consumer insights

An Early Look at the 2017 Holiday Season

Yes, yes, I know we just published our look at back to school shopping a mere few weeks ago. But for retailers, it's never too early to start thinking about the holiday season. 

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Topics: holidays, shopping trends, ship-from-store, store assortment

Everything You Need to Know About Back to School Shopping

Back-to-school is the second largest shopping season (trailing only the holidays), with estimated sales reaching upwards of $75.8 billion dollars. This growth is largely accredited to e-commerce, as each year, more and more consumers forego annual trips to the mall in favor of shopping online.

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Topics: back to school, ship-from-store, store assortment

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