There’s no easy way to trulyknow how the future will pan out. We anticipate certain outcomes from what we know—like the fact the Patriots won over five Super Bowl championships or that your women's cold-shoulder sweaters sold 500 units last season.
With this historical data at hand, it would seem logical to place our bets on past performance.
And, as you know, merchants are constantly making bets.
Yet, while placing our bets for another New England Super Bowl win isn’t entirely a gamble (what can I say, we’re Boston-based ¯\_(ツ)_/¯), anticipating consumer demand for the fall or spring season six to eight months in advance is.Read More