Easy is better, easiest is best they say. Who’s they? Consumers.
Consumers demand convenience.
This is what it really boils down to –all the change shaking up the retail industry. Consumers want it now, easy and free.
“[T]he battle for convenience is the battle for industry dominance. […] Convenience is one-click, one-stop shopping, the seamless experience of “plug and play.” The ideal is personal preference with no effort.” – The New York Times
While the retail industry is disrupted by consumer preference for convenience (without a doubt), it’s also disrupted by the evolving technologies in place to deliver on these new expectations. We already know what the consumer wants, but how do we actually go about delivering on these needs? How difficult is it for businesses to adapt?Read More