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3 Amazon Effects on Retail: Are Businesses Adapting?

Customer expectations are changing as a result of Amazon’s innovative technology that continues to fuel their growth. Whether it’s a shift in consumer attitudes towards order delivery (taking into consideration free shipping and delivery speed), customer experience or personalization—about 61% of retailers in a recent Total Retail and IBM survey “believe Amazon has significantly increased its position in the marketplace during the last two years.”

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Topics: customer experience, in-store experience, personalization, retail technology, e-commerce, retail stores, order delivery, amazon

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