Unfortunately, anticipating demand isn’t as straight-forward as it once was. People shop whenever and wherever, leveraging each and every available retail channel.
This makes it really difficult for retailers nowadays.
Increased access also increases consumer expectations across channels—shoppers expect a seamless experience and alignment among brands, products, and choices both physically and digitally. To keep up, retailers must enable a cohesive cross-channel experience through their offerings, including product assortment, purchase, delivery, and return options.
However, it’s really difficult for retailers to provide this seamless, integrated experience in a profitable way.
Unfortunately, you have no choice.
Mastering cross-channel demand is critical if you want to succeed in the retail industry, despite the challenges it presents.
This is why many retailers today are incorporating a ship-from-store (SFS) strategy to help overcome the difficulties cross-channel demand entails. The key advantage of SFS (if done right) is that it allows retailers to provide the differentiated experience consumers seek via better delivery offerings, in a profitable and cost-effective way.
Here are 3 ways ship from store fulfillment can help retailers master cross-channel demand: