It’s a telling time for retail. In spite of the brief reassurance from last year’s unexpected boost in sales, there’s still a lot of work to do. A fundamental shift in the way things were done in the past is finally unraveling across the industry, and is best encompassed by one recent announcement from Nordstrom after their Q4 earnings reports:
“Nordstrom will no longer separately report sales made online and in-store when releasing financial results. The Seattle-based retailer announced the change Thursday as it reported its fourth-quarter and year-end earnings. Nordstrom said reporting the sales figures as one allows it to more closely represent the company's focus on brands rather than channels, Chief Financial Officer Anne Bramman said. The change is part of a larger shift away from the legacy store view of its business to an omnichannel view that combines the physical and digital experiences, she said.” – The Puget Sound Business Journal
This announcement is powerfully revealing to the position many retailers are in today. Many are at a crossroads where they can either sink or swim against the forceful current of increasingly complex consumer expectations and demands.
The fact a major retailer like Nordstrom is combining earnings from both online and offline only goes to show they’re swimming hard against this current—and a better representation of how they’re delivering to customers is necessary to stay afloat and strategically execute properly.Read More