For Millennials, It's All About Experience

Popular wisdom is that Millennials eschew luxury retail for experience-driven entertainment, such as traveling or dining out at Michelin-starred restaurants. Higher-end goods like designer watches and handbags, once coveted status symbols for Baby Boomers and Gen X alike, have largely failed to entice younger shoppers. Last year, Louis Vuitton sales declined 73 percent, Saint Laurent fell by 68 percent, and Balenciaga dipped 55 percent.  The Marriott, though? They’re doing better than ever.

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Topics: customer experience, in-store assortment, luxury retail, millenials, vacations

Survey Says: Here's Your New Customer

Last week, Retail Dive published the results of an exhaustive survey “on the psyche of the American consumer and the evolving role of the brick-and-mortar store.” The publication surveyed hundreds of U.S. consumers, with the stated goal of understanding of how today’s shoppers view and engage with both brick-and-mortar and e-commerce retail stores.

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Topics: customer experience, in-store assortment, accessories, survey

Apple Embraces the Store of the Future

If you’re a regular reader of the Celect blog, you know we’ve championed the idea of retailer’s embracing a “store of future” concept for some time now. In just the past few months, we’ve covered Staples’ attempt to reinvent itself as a shared working space for Millennials, Adidas’ effort  to increase foot traffic by way of 3D printing sweaters, and lululemon’s foray into community building.  And while we don’t want to harp on the subject (you get it, stores of the future are, well, the future), news out of Cupertino can’t go unmentioned.

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Topics: in-store assortment, concept stores, retail stores

Can Millennials Save Staples and H&M?

On the surface, Staples and H&M have little in common. The former is an office-supply store that is a “longtime favorite of cubicle jockeys and back-to-school shoppers,” and the latter is a fast-fashion, mall staple specializing in selling near-disposable clothes to people that would generally describe as anything but “cubicle jockeys.” Despite the differences, reports indicate both companies are suffering from the same decreasing sales and dwindling in-store foot traffic.

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Topics: customer experience, in-store assortment, retail stores

Your Stores Might Need an Overhaul

It’s no secret things have been tough out there for brick-and-mortar retailers of late. But lost in all the juicy coverage of closings, shut-downs, and “going out of business” sales is the fact that plenty of traditional brick-and-mortar retailers are doing just fine.

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Topics: assortment optimization, in-store assortment, concept stores

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