“Amazon has been getting more and more help hyping the event every year, as other retailers — seeing both opportunities and risks in being left behind — chase after deal-hungry shoppers in cyberspace with their own discounts.” – Retail Dive
It’s all going down on July 16.
The explosion of the unofficial, e-commerce, midsummer holiday is exceeding expectations since its initial launch only a measly, three years ago! It’s pretty absurd looking at the jaw-dropping stats behind the growth Amazon Prime Day continues to garner:
According to the Goliath, Prime Day sales increased 60% year over year.
However, it’s clear that the attention around the event isn’t just fueled by Amazon themselves. Retailers of all shapes and sizes are jumping in the ring to get a finger in their consumer’s wallets. Here’s why Prime Day 2018 isn’t just about Amazon anymore: