3 Ways Ship From Store Fulfillment Can Help Master Cross-Channel Demand

Unfortunately, anticipating demand isn’t as straight-forward as it once was. People shop whenever and wherever, leveraging each and every available retail channel.

This makes it really difficult for retailers nowadays.

Increased access also increases consumer expectations across channels—shoppers expect a seamless experience and alignment among brands, products, and choices both physically and digitally. To keep up, retailers must enable a cohesive cross-channel experience through their offerings, including product assortment, purchase, delivery, and return options. 

However, it’s really difficult for retailers to provide this seamless, integrated experience in a profitable way.

Unfortunately, you have no choice.

Mastering cross-channel demand is critical if you want to succeed in the retail industry, despite the challenges it presents. 

This is why many retailers today are incorporating a ship-from-store (SFS) strategy to help overcome the difficulties cross-channel demand entails. The key advantage of SFS (if done right) is that it allows retailers to provide the differentiated experience consumers seek via better delivery offerings, in a profitable and cost-effective way.

Here are 3 ways ship from store fulfillment can help retailers master cross-channel demand:

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Topics: shipping, e-commerce, ship-from-store, inventory optimization, order delivery, fulfillment optimization, cross-channel demand

Retail Safety Stock – Do You Even Need It?

“Determining appropriate inventory levels is one of the most important and most challenging tasks faced by operations managers. If you carry too much inventory, you tie up money in working capital; if you don’t carry enough inventory, you face stockouts.”Crack the Code: Understanding Safety Stock and Mastering Its Equations, MIT

Overstocks and out-of-stocks. A double-edged sword.

If your store runs out of product when unexpected demand hits the fence, it’s a missed opportunity. On the other hand, a store stocked with too much product almost always leads to markdowns and profit loss—another missed opportunity.

This is how the typical song and dance between planning for inventory safety stocks goes. Traditionally, retailers try to anticipate fluctuations in future demand, yet, most of the time, fail to do so accurately.

Given the recent pressures across the industry to improve performance as margins shrink and store foot traffic falls—retailers are scrambling to improve sell-through rates, decrease markdowns, and increase profit. Which is challenging when you’re constantly making the wrong bets in the wrong places.

The art of finding this balance between making sure you have the right inventory on hand is HARD.

In fact, it’s one of the biggest challenges retailers face today, and, in the most simplistic terms—it’s having the right product, at the right place, at the right time.

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Topics: e-commerce, inventory optimization, order delivery, safety stock, fulfillment optimization

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