One of the most challenging things for me as a consumer is being able to find an item I fell in love with online in my local store. Chances are, I’m not sure I’m ready to wholly commit to my purchase and usually want to try it out for myself before I decide. I’ve also been known to take this route because I’m impatient and unwilling to wait 5 days to get it, or because I’m stingy and don’t want to pay an extra $8 for shipping. Regardless, having in-store availability queries that allow customers to see which stores their items are available in can actually be a make or break hurdle for retailers.
So how are you pleasing your online customers who are consistently drawn to brick and mortar?