"Retailers must become top performers in digital business transformation if they are to succeed in delivering unified retail commerce experiences for customers." - Robert Hetu, Gartner
If you follow our blog, then you probably know all about our latest webcast with Aéropostale’s SVP of Planning and Allocation, Karen Walter, who sat down with us last month to talk about how her team is embracing advanced analytics in today's evolving retail landscape.
One of the biggest themes throughout our conversation focused on digital transformation.
This is, by far, one of the most prominent themes overtaking the industry as legacy retailers frantically search for new technology solutions to respond quickly to the changing demands tugging at their shirttails in fifty different directions.
However, a defining factor rooted in some of these struggles is an inability to effectively adapt traditional, existing business processes with transformative data-driven, technology initiatives.
"Gartner's retail clients are rightfully concerned about how to accomplish the herculean task of transforming a traditional, multichannel retailer into a digitally enabled provider of unified retail commerce." - Robert Hetu, Gartner, 2018 Retail CIO Agenda
Furthermore, some of the questions plaguing many retailers in this position, according to Gartner, include the following:
- How should we prioritize new technology investments?
- How do we gain consensus across the business?
- How do we effectively manage organizational change?
These questions may appear simple, but they're far from it. Adopting a new technology is a huge undertaking, and figuring out the best way to go about it will be slightly different and unique to every organization.
In our Q&A with Aéropostale, Karen shares her experience when dealing with new technology adoption and some of the challenges she faced along the way.
Read on to see what Karen has to say below!