The word “optimize” was littered across the expo floor at NRF 2019.
From shelf space to e-commerce basket sizes to your in-store workforce – every process across the retail value chain seems to be begging for optimization. “Frictionless,” “efficient,” and “seamless” were the all-encompassing descriptors used to entice interest and engagement among attendees perusing the aisles for technology solutions, ideas, or (let’s be real) free giveaway swag.
The need for optimization is unequivocal as retail organizations are tasked with executing costly decisions on a daily basis at a tremendous scale. Yet how to approach this problem is less than certain when there are numerous opportunities to improve decisions at each stage of the retail process. Whether your current struggle hinges on production, inventory, store operations, or last mile fulfillment — whatever the challenge may be — the technology available today will enable retailers to glean insights into the mountainous amount of data they have.
Based on our observations at the big show in NYC, it’s apparent retailers must prioritize investments in tools like artificial intelligence (AI) and advanced analytics to make the optimal decisions to meet the ever-evolving needs of their customers.