How to Get Online Customers into Your Stores

One of the most challenging things for me as a consumer is being able to find an item I fell in love with online in my local store. Chances are, I’m not sure I’m ready to wholly commit to my purchase and usually want to try it out for myself before I decide. I’ve also been known to take this route because I’m impatient and unwilling to wait 5 days to get it, or because I’m stingy and don’t want to pay an extra $8 for shipping. Regardless, having in-store availability queries that allow customers to see which stores their items are available in can actually be a make or break hurdle for retailers.

So how are you pleasing your online customers who are consistently drawn to brick and mortar?

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Topics: customer experience, omnichannel, in-store assortment, fulfillment

How Retailers Should Speak to the Millennial Generation (and other fun facts)

Ah, millennials. They’ve been called everything from the smartest generation to the worst, been praised for their savviness but have heralded Red Lobster (?!) as their favorite restaurant.  They’re certainly confounding.  

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Topics: customer experience, retail analytics, product assortment, millenials

Retail Analytics Dominates Customer Experience Strategies Summit

Earlier this month, the 5th annual Customer Experience Strategies Summit took place in Toronto. Retailers worldwide shared best practices and insights about improving both brick-and-mortar and e-commerce consumer experiences. And while the panels and keynote speeches touched on a range of topics, the concept of “putting structure around unstructured data toward informing action plans” was of frequent conversation, according to an article in Retail Customer Experience.

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Topics: assortment optimization, customer experience

Three Flavors of Retail Store Analytics at NRF 2016

At NRF this year, among the many hot topics that vied to grab the attention of the 35,000 showgoers - one of them was analytics. Whether it’s retailers using analytics to improve customer experience, analyze omnichannel data, or to predict future behavior, the topic was rampant throughout the show. There were countless sessions featuring various flavors of analytics.

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Topics: customer experience, predictive analytics, omnichannel, nrf, o2o

Co-pilot Your Customer’s Brain with Retail Analytics

Do your customers always know what they want? Maybe it’s not always that simple. This challenge, unfortunately, seems to start early in life. My 8 year-old daughter sits down at the table in the morning and I ask her “What would you like for breakfast?”. Most of the time, she looks at me with a blank stare like I should know what she wants to eat, without even asking. 

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Topics: assortment optimization, customer experience

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