For Millennials, It's All About Experience

Popular wisdom is that Millennials eschew luxury retail for experience-driven entertainment, such as traveling or dining out at Michelin-starred restaurants. Higher-end goods like designer watches and handbags, once coveted status symbols for Baby Boomers and Gen X alike, have largely failed to entice younger shoppers. Last year, Louis Vuitton sales declined 73 percent, Saint Laurent fell by 68 percent, and Balenciaga dipped 55 percent.  The Marriott, though? They’re doing better than ever.

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Topics: millenials, in-store assortment, customer experience, luxury retail, vacations

Survey Says: Here's Your New Customer

Last week, Retail Dive published the results of an exhaustive survey “on the psyche of the American consumer and the evolving role of the brick-and-mortar store.” The publication surveyed hundreds of U.S. consumers, with the stated goal of understanding of how today’s shoppers view and engage with both brick-and-mortar and e-commerce retail stores.

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Topics: survey, customer experience, in-store assortment, accessories

Can Millennials Save Staples and H&M?

On the surface, Staples and H&M have little in common. The former is an office-supply store that is a “longtime favorite of cubicle jockeys and back-to-school shoppers,” and the latter is a fast-fashion, mall staple specializing in selling near-disposable clothes to people that would generally describe as anything but “cubicle jockeys.” Despite the differences, reports indicate both companies are suffering from the same decreasing sales and dwindling in-store foot traffic.

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Topics: retail stores, customer experience, in-store assortment

3 Things You Might Not Know About Consumers in 2017

A few days ago, The Atlantic ran an article entitled “What in the World Is Causing the Retail Meltdown of 2017” in which journalist Derek Thompson laid out the reasons why so many brick-and-mortar stores are suddenly closing up shop.

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Topics: retail stores, customer experience, retail trends

3 Reasons Why Valentine’s Day Shopping Has Gone Sour This Year

Valentine’s Day celebrations began innocently enough. In the mid-1800s, to mark the occasion and reaffirm their love for one another, trendy couples exchanged inexpensive greeting cards. The practice grew in popularity over the ensuing decades, and by the 1920s, manufacturers saw sales of V-Day cards explode to $60 million, or about $766 million today.  

It didn’t go unnoticed.

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Topics: valentine's day, customer experience, assortment optimization

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