Knowing how and where to allocate products to the right stores can make or break a retailer. We live in a consumer-centered world. For better or worse, thanks to companies like Amazon, customer delivery expectations have changed so that they expect to get what they want and when they want it at the single click of a button. Often, this product can arrive on their doorstep the very next day.
Not wanting to be left in the dust, many brick-and-mortar stores are utilizing tools enhanced with artificial intelligence to master the subtle art of retail allocation. In today’s retail landscape, companies who do not utilize advanced analytics to allocate their products will be left behind or even fail completely.