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The Subtle Art (and Science) to Successful Retail Allocation

Knowing how and where to allocate products to the right stores can make or break a retailer. We live in a consumer-centered world. For better or worse, thanks to companies like Amazon, customer delivery expectations have changed so that they expect to get what they want and when they want it at the single click of a button. Often, this product can arrive on their doorstep the very next day.

Not wanting to be left in the dust, many brick-and-mortar stores are utilizing tools enhanced with artificial intelligence to master the subtle art of retail allocation. In today’s retail landscape, companies who do not utilize advanced analytics to allocate their products will be left behind or even fail completely. 

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Topics: data overload, allocation, artificial intelligence, inventory optimization, ecommerce, brick-and-mortar retail, data, cross-channel demand, advanced analytics, technology adoption, customer preference, accuracy, demand prediction, markdowns

Q&A with the ALDO Group on the ROI of Advanced Analytics (Part 2)

In our latest webcast, Marc Chretien, Sr. Director of eCommerce Operations at the ALDO Group, shared his perspective on how the company approaches order fulfillment and advanced analytics in today's evolving retail landscape. 

Last week, we touched on the first part of the live Q&A, which consisted of insights around: 

  • the potential and complexity of optimizing store inventories for online order fulfillment
  • the unique approach the ALDO Group takes when fulfilling online orders from stores

In this post, we'll share the second half of the discussion to learn:

  • The process the ALDO Group took towards adopting advanced analytics
  • How ALDO Group dramatically increased sales, margins, and conversions with Celect Fulfillment Optimization 

Read on to learn what Marc has to say below: 

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Topics: ecommerce, brick-and-mortar retail, fulfillment optimization, cross-channel demand, advanced analytics, customer preference, order fulfillment, demand prediction

Q&A with the ALDO Group on the Challenges of Online Fulfillment (Part 1)

To thrive in a hyper-competitive market, retailers are turning to advanced analytics and optimization to drive their ship-from-store effectiveness

The ALDO Group, a global fashion retailer, is taking a different approach to omnichannel fulfillment—and realizing some serious benefits leveraging advanced analytics with Celect. 

Todd Harris, Director of Marketing at Celect, sat down a couple weeks ago with Marc Chretien, Sr. Director of eCommerce Operations at the ALDO Group, for a live Q&A to hear his thoughts on:

  • the potential and complexity of optimizing store inventories for online order fulfillment
  • the unique approach the ALDO Group takes when fulfilling online orders from stores

Check out the the first part of the Q&A transcript below, where Marc shares his experience and thoughts on some of the biggest challenges and opportunities the ALDO Group faced as it relates to fulfilling online orders from stores. 

You can (of course) access the full video interview here

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Topics: ecommerce, brick-and-mortar retail, fulfillment optimization, cross-channel demand, advanced analytics, customer preference, order fulfillment, demand prediction

Optimize Omnichannel Fulfillment for the Holiday Season

We’re just a quick block and jingle bell ring away from the holiday season — a high stakes, strategically coordinated shopping season retailers strive to perfect each and every year. 

At this point, inventory assortment plans and buys have been squared away.

However, once the frantic shopping frenzy ensues, the scale of orders coming through (from any and all channels) becomes increasingly difficult to manage. When an e-commerce purchase is made, retailers are bending over backwards to meet customer expectations even at the expense of a more profitable sale.

“[O]nline sales are growing at a respectable rate for many omnichannel retailers in large part because they continue to bear nearly all the associated costs of attracting and accommodating online shoppers, while their store-based sales often languish.” - WWD

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Topics: holidays, ecommerce, holiday shopping, fulfillment optimization, cross-channel demand, advanced analytics, customer preference, order fulfillment, demand prediction

How to Exceed Customer Delivery Expectations Through Order Fulfillment

“Consumer centricity is increasingly necessary for retailers and brands to maintain loyalty within highly saturated markets. Launching technology that not only delivers shipments in an expedited and efficient manner while subsequently optimizing current inventory levels will improve margins.” - WWD 

According to the NRF, Father’s Day spending for 2018 is expected to reach $15.3 billion dollars and more than one third of all shoppers are expected to buy something online.

I’m definitely one of those shoppers this year.

As I narrow down the search for my dad’s gift, shipping cost and delivery speed are by far one of the top deciding factors. 

While, admittedly, waiting the week before Father’s Day could have something to do with this (guilty), the data behind online delivery expectations say otherwise:

This “Amazon Effect” (so it’s been dubbed) is bringing the heat to retailers big and small, and urging many to discover ways to focus their current supply chain around the customer. 

Especially when it comes to the “last mile” as many traditional brick-and-mortar retailers realize one of the best ways to implement a “customer centric” approach is to capitalize on proximity – i.e., their physical stores.   

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Topics: localization, fulfillment optimization, cross-channel demand, advanced analytics, customer preference, order fulfillment

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