Walmart’s Game of Strategic Survival

On the surface, it may not make sense why Walmart acquired Bonobos for $310M USD last week. They both seem to be businesses that are on completely different sides of the retail spectrum. However, strategically it makes sense - Walmart is diversifying and expanding its digital portfolio, which is in line with its overall strategy. It is playing the long game of retail survival. In addition, by acquiring Bonobos it captures a younger, urban millennial consumer. This complements the other business within the jet.com stable.

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Topics: amazon, walmart, retail stores, bonobos

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