How Retailers Like Target and Walmart Prep for Back-to-School Shopping in 2018

“Back-to-school (B2S) season is the second-biggest shopping season of the year, with 29 million households across the United States planning to spend a total of $27.6 billion.”- Deloitte

Although it may feel like school just got out for summer, it’s never too early to start delivering on the back-to-school rush of sales, promotions and events.

With Prime Day under our belts and many legacy retailers looking for ways to compete during the summer months, we have our eyes glued to how a couple of major brands are offering a back-to-school shopping experience like no other. 

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Topics: customer experience, back to school, convenience, consumer habits, delivery, consumer trends

Everything You Need to Know About Back to School Shopping

Back-to-school is the second largest shopping season (trailing only the holidays), with estimated sales reaching upwards of $75.8 billion dollars. This growth is largely accredited to e-commerce, as each year, more and more consumers forego annual trips to the mall in favor of shopping online.

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Topics: back to school, ship-from-store, store assortment

Back to School. Already?

It’s that time of year again.

But the summer just started, you say? It’s barely end of July, you say??

Retailers are vying for the projected $75.8 billion back to school spending and shoppers are already getting started. Back to school shopping is second only to the winter holidays, ahead of Mother’s Day, Valentine’s Day, and Easter combined. There’s a giant pot of gold to be had and retailers aren’t going to miss out.

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Topics: retail trends, in-store assortment, back to school

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