3 Reasons Why Valentine’s Day Shopping Has Gone Sour This Year

Valentine’s Day celebrations began innocently enough. In the mid-1800s, to mark the occasion and reaffirm their love for one another, trendy couples exchanged inexpensive greeting cards. The practice grew in popularity over the ensuing decades, and by the 1920s, manufacturers saw sales of V-Day cards explode to $60 million, or about $766 million today.  

It didn’t go unnoticed.

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Topics: assortment optimization, customer experience, valentine's day

Retail Gets Touchy Feely

Earlier this week, Wal-Mart announced they were laying off hundreds of employees to realign the business and help strength the companies’ ecommerce operations.

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Topics: assortment optimization, omnichannel, in-store assortment

Top 3 Ways Retailers Are Using VR to Engage Customers

Earlier this month, Wayfair, the Boston-based e-commerce company specializing in home furnishing and decor, announced the launch of Patio Playground (you can find it here on the Oculus website), its proprietary virtual reality (VR) application.

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Topics: assortment optimization, customer experience, inventory, virtual reality

Generation Z Wants to Shop In-Store

It seems we’ve figured Millennials out.

Over the past year or so, Celect has published numerous blogs about the Millennial consumer.  We’ve written about how they are brand loyal, how they prefer email marketing to social media, and how they’re a trillion dollar demographic; to name just a few.

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Topics: assortment optimization, generation z

Is Customer Experience Better Online Than in Stores?

In a recent study by Forrester, it was found that better customer experience (CX) is closely correlated with more robust revenue growth, essentially confirming what we all already expected. The study also uncovered something else. There was a significant difference between online only retailers and traditional retailers when it comes to their CX Index. Online only retailers were found to have significantly higher CX scores.

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Topics: assortment optimization, customer experience

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