Your Stores Might Need an Overhaul

It’s no secret things have been tough out there for brick-and-mortar retailers of late. But lost in all the juicy coverage of closings, shut-downs, and “going out of business” sales is the fact that plenty of traditional brick-and-mortar retailers are doing just fine.

Read More

Topics: assortment optimization, in-store assortment, concept stores

3 Reasons Why Valentine’s Day Shopping Has Gone Sour This Year

Valentine’s Day celebrations began innocently enough. In the mid-1800s, to mark the occasion and reaffirm their love for one another, trendy couples exchanged inexpensive greeting cards. The practice grew in popularity over the ensuing decades, and by the 1920s, manufacturers saw sales of V-Day cards explode to $60 million, or about $766 million today.  

It didn’t go unnoticed.

Read More

Topics: assortment optimization, customer experience, valentine's day

Retail Gets Touchy Feely

Earlier this week, Wal-Mart announced they were laying off hundreds of employees to realign the business and help strength the companies’ ecommerce operations.

Read More

Topics: assortment optimization, omnichannel, in-store assortment

Top 3 Ways Retailers Are Using VR to Engage Customers

Earlier this month, Wayfair, the Boston-based e-commerce company specializing in home furnishing and decor, announced the launch of Patio Playground (you can find it here on the Oculus website), its proprietary virtual reality (VR) application.

Read More

Topics: assortment optimization, customer experience, inventory, virtual reality

Generation Z Wants to Shop In-Store

It seems we’ve figured Millennials out.

Over the past year or so, Celect has published numerous blogs about the Millennial consumer.  We’ve written about how they are brand loyal, how they prefer email marketing to social media, and how they’re a trillion dollar demographic; to name just a few.

Read More

Topics: assortment optimization, generation z

Ready for more?

Request a Demo