Lessons from Amazon's 4-Star Store, GH Lab, & Fashion Pop-Up Boutique

It’s easy to gloss over the timeworn Amazon headlines, but media coverage of the e-commerce titan’s recent physical retail strategies incited us to dig a little deeper to share some key learnings for you today:

1). First, Amazon’s partnership with Good Housekeeping magazine to create a new pop-up shop and digital boutique, GH Lab, at the Mall of America beckons a unique approach to the physical shopping experience using technology and a thoughtfully crafted, limited assortment.

2). Secondly, the opening of Amazon 4-Star — a new physical store where everything for sale is rated 4 stars and above, is a top seller, or is new and trending on Amazon.com— signals a new level of data-driven curation and transparency that only seemed possible online. 

3). Lastly, the introduction of Amazon’s first fashion-focused pop-up shop in London further affirms the 'brick-to-clicks' phenomenon driving many digitally-native brands to embrace offline despite the 1,773 store closures so far in 2018. 

Amazon has been dabbling in physical retail since its acquisition of Whole Foods in 2017, but its bold experimentation with these new store models clearly reveal the company’s ambitions across multiple physical retail verticals – from fashion to furniture to wellness and more.

These moves signal a future in retail where the power of data drives curated assortments, transparency, and more pleasant, stress-free shopping experiences.

Retailers, take note!

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Topics: brick-and-mortar retail, merchandise planning, merchandise assortment, product assortment, amazon, data, inventory, e-commerce

Why Prime Day 2018 Isn’t Just About Amazon Anymore

“Amazon has been getting more and more help hyping the event every year, as other retailers — seeing both opportunities and risks in being left behind — chase after deal-hungry shoppers in cyberspace with their own discounts.” Retail Dive 

It’s all going down on July 16.

The explosion of the unofficial, e-commerce, midsummer holiday is exceeding expectations since its initial launch only a measly, three years ago! It’s pretty absurd looking at the jaw-dropping stats behind the growth Amazon Prime Day continues to garner: 

According to the Goliath, Prime Day sales increased 60% year over year. 

However, it’s clear that the attention around the event isn’t just fueled by Amazon themselves. Retailers of all shapes and sizes are jumping in the ring to get a finger in their consumer’s wallets. Here’s why Prime Day 2018 isn’t just about Amazon anymore: 

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Topics: amazon prime day, amazon, amazon prime, e-commerce, holiday shopping

Delivering on Delivery Expectations

"The No. 1 driver of shopping cart abandonment (aka lost market share) is extra fees applied at checkout (aka logistics costs).”  - Retail Dive

As a consumer, it’s easy to overlook the complexities retailers must overcome to execute on delivering the right product to the right place, at the right time.  

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Topics: fulfillment, retail technology, amazon, walmart, delivery, order delivery, consumer habits, customer experience

The Modern Shopper, Tech and the Last Mile: What We Learned at #ShopOrg17

Last week at Shop.org was fantastic, with so many useful insights about the exciting road that lies ahead for digital retail. We examined a few dominant themes retailers can take away from the conference below, including thoughts about the modern shopper, fulfillment, and the future of retail tech. 

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Topics: artificial intelligence, machine learning, consumer insights, fulfillment, retail technology, amazon, virtual reality

3 Amazon Effects on Retail: Are Businesses Adapting?

Customer expectations are changing as a result of Amazon’s innovative technology that continues to fuel their growth. Whether it’s a shift in consumer attitudes towards order delivery (taking into consideration free shipping and delivery speed), customer experience or personalization—about 61% of retailers in a recent Total Retail and IBM survey “believe Amazon has significantly increased its position in the marketplace during the last two years.”

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Topics: customer experience, in-store experience, personalization, retail technology, e-commerce, retail stores, order delivery, amazon

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