Why Prime Day 2018 Isn’t Just About Amazon Anymore

“Amazon has been getting more and more help hyping the event every year, as other retailers — seeing both opportunities and risks in being left behind — chase after deal-hungry shoppers in cyberspace with their own discounts.” Retail Dive 

It’s all going down on July 16.

The explosion of the unofficial, e-commerce, midsummer holiday is exceeding expectations since its initial launch only a measly, three years ago! It’s pretty absurd looking at the jaw-dropping stats behind the growth Amazon Prime Day continues to garner: 

According to the Goliath, Prime Day sales increased 60% year over year. 

However, it’s clear that the attention around the event isn’t just fueled by Amazon themselves. Retailers of all shapes and sizes are jumping in the ring to get a finger in their consumer’s wallets. Here’s why Prime Day 2018 isn’t just about Amazon anymore: 

Read More

Topics: amazon, e-commerce, amazon prime, amazon prime day, holiday shopping

Delivering on Delivery Expectations

"The No. 1 driver of shopping cart abandonment (aka lost market share) is extra fees applied at checkout (aka logistics costs).”  - Retail Dive

As a consumer, it’s easy to overlook the complexities retailers must overcome to execute on delivering the right product to the right place, at the right time.  

Read More

Topics: customer experience, retail technology, amazon, fulfillment, walmart, consumer habits, order delivery, delivery

The Modern Shopper, Tech and the Last Mile: What We Learned at #ShopOrg17

Last week at Shop.org was fantastic, with so many useful insights about the exciting road that lies ahead for digital retail. We examined a few dominant themes retailers can take away from the conference below, including thoughts about the modern shopper, fulfillment, and the future of retail tech. 

Read More

Topics: retail technology, amazon, fulfillment, virtual reality, artificial intelligence, consumer insights, machine learning

3 Amazon Effects on Retail: Are Businesses Adapting?

Customer expectations are changing as a result of Amazon’s innovative technology that continues to fuel their growth. Whether it’s a shift in consumer attitudes towards order delivery (taking into consideration free shipping and delivery speed), customer experience or personalization—about 61% of retailers in a recent Total Retail and IBM survey “believe Amazon has significantly increased its position in the marketplace during the last two years.”

Read More

Topics: customer experience, retail technology, personalization, amazon, e-commerce, retail stores, in-store experience, order delivery

4 Key Takeaways from Prime Day 2017

It seems unbelievable now, but two years ago, Amazon’s inaugural Prime Day was widely panned.  Trending critical hashtags were abound, including #unhappyPrimeDay, #AmazonFail, #gobacktosleep, and, of course, #PrimeDayFail, Entrepreneur magazine described the day as a “PR nightmare,” and comedy website Funny or Die joined in the mockery, compiling the snarkiest, and well, funniest social media reactions from consumers on the day the e-commerce giant failed to “deliver the incredible sales it promised.”

Read More

Topics: customer experience, black friday, amazon, amazon prime day, stores

Ready for more?

Request a Demo