Customer expectations are changing as a result of Amazon’s innovative technology that continues to fuel their growth. Whether it’s a shift in consumer attitudes towards order delivery (taking into consideration free shipping and delivery speed), customer experience or personalization—about 61% of retailers in a recent Total Retail and IBM survey “believe Amazon has significantly increased its position in the marketplace during the last two years.”
The force behind drastic changes in consumer purchasing behavior isn’t anything new. As consumers shop more and more online, the overall impact Amazon has on customer expectation is evident: customers today expect to get any product, anywhere, anytime.
Let’s take a look at three areas affected by Amazon and how retailers are competing against the mighty Goliath according to a recent Total Retail and IBM report:Read More