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Part Two: Q&A with Aéropostale’s SVP of Planning & Allocation on Tech Adoption

"Retailers must become top performers in digital business transformation if they are to succeed in delivering unified retail commerce experiences for customers." - Robert Hetu, Gartner   

If you follow our blog, then you probably know all about our latest webcast with Aéropostale’s SVP of Planning and AllocationKaren Walter, who sat down with us last month to talk about how her team is embracing advanced analytics in today's evolving retail landscape. 

One of the biggest themes throughout our conversation focused on digital transformation.

This is, by far, one of the most prominent themes overtaking the industry as legacy retailers frantically search for new technology solutions to respond quickly to the changing demands tugging at their shirttails in fifty different directions. 

However, a defining factor rooted in some of these struggles is an inability to effectively adapt traditional, existing business processes with transformative data-driven, technology initiatives.

"Gartner's retail clients are rightfully concerned about how to accomplish the herculean task of transforming a traditional, multichannel retailer into a digitally enabled provider of unified retail commerce." - Robert Hetu, Gartner, 2018 Retail CIO Agenda

Furthermore, some of the questions plaguing many retailers in this position, according to Gartner, include the following:

  • How should we prioritize new technology investments?
  • How do we gain consensus across the business?
  • How do we effectively manage organizational change?

These questions may appear simple, but they're far from it. Adopting a new technology is a huge undertaking, and figuring out the best way to go about it will be slightly different and unique to every organization.

In our Q&A with Aéropostale, Karen shares her experience when dealing with new technology adoption and some of the challenges she faced along the way. 

Read on to see what Karen has to say below!

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Topics: inventory optimization, advanced analytics, data, predictive analytics, merchandise planning, technology adoption, digital transformation

Part One: Q&A with Aéropostale’s SVP of Planning & Allocation

"The customer is dictating the way they want to shop and what their new level of service is—we just all need to catch up to them.” Karen Walter, SVP of Planning & Allocation at Aéropostale 

Retailers have more data than ever before.

However, introducing new technology to leverage data more effectively throughout the merchandising process is a daunting—yet critical task.

In our latest webcast, we had the opportunity to sit down with Aéropostale’s SVP of Planning and AllocationKaren Walter, who shed some light on:

  • Why and how Aéropostale adopted advanced analytics in today’s retail environment
  • A new approach to the Merchandise, Planning, and Allocation process
  • How new technologies are blended with existing business process

Check out the the first part of the Q&A transcript below, where Karen shares her experience and thoughts on how the Planning & Allocation side of the business (and retail overall!) has evolved, as well as some of her biggest influencers throughout her career.

You can (of course) access the full video interview here

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Topics: inventory optimization, advanced analytics, data, predictive analytics, merchandise planning, allocation

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