When most of us think about podcasts, we tend to think about entertainment. They’re fluffy little pieces of downloadable goodness designed to help pass the time on our commute to and from work. Just look at the charts. As I write this, this week’s most downloaded podcasts consist of Bill Simmons’ NBA and NFL offerings, “Unexplained,” a show about “strange and mysterious real life events that continue to evade explanation,” and something called “2 Dope Queens.” You get the idea.
And even if we dig beyond these, the more informative, news-oriented podcasts tend to be broad in scope. Sure, high-ranking “This American Life” is journalistically exceptional, but the stories, though interesting, don’t really offer anything applicable to our daily lives. It’s highbrow entertainment, but entertainment, nevertheless.
Of course, all of this doesn’t mean that there aren’t any educational podcasts out there, I’m just making the point that good (i.e., educational) ones are hard to find, specifically when pertaining to more niche subject matter, such as, well, retail.
So, in an effort to shed light on some undervalued retail gems, we present our top five retail podcasts:
Launched by successful entrepreneur Andrew Warner, the Mixergy podcast features interviews and advice with some of the most recognizable names in the retail industry. Guests include Neil Patel (Quick Sprout), Tony Hsieh (Zappos), Tim Ferriss (The Four Hour Work Week), Noah Kagan (AppSumo), Andrew Mason (Groupon) and Pat Flynn (Smart Passive Income).
Any retailer would be wise to listen to these well-known entrepreneurs sharing the keys to their success.
A lot of the more popular ecommerce podcasts focus on the early stages of building an online business—making a website, marketing, distribution, etc. In other words, they’re targeted at inexperienced entrepreneurs looking to make a few bucks. Ecommerce Fuel, on the other hand, is one of the best listens for more experienced ecommerce retailers.
The podcast is described as focusing “on tips, strategies and stories to help six and seven figure store owners take their business to the next level.” With frequent postings and more nuanced advice, Ecommerce Fuel is worth a listen for established ecommerce businesses looking to build on their success.
Innovative Retail Technologies is an online publication with the stated goal of helping
“retail executives make informed decisions about technology and operations solutions for every sales channel.”
Frequently updated, their podcast offers a host of ultra-specific episodes on a range of technologies pertinent to retailers. For those interested in the technology driving retail, specifically, retail analytics, assortment optimization, and predictive personalization, this is the podcast to listen to.
2. Total Retail
Total Retail features news, trends, insights, interviews, and analysis specific to the omnichannel retail marketplace. For retailers with both a brick-and-mortar and e-commerce businesses, Total Retail is one of the only all-encompassing podcasts.
As a bonus, the episodes are shorter than most podcasts—clocking in around 15 minutes—making for quick and informative listening.
While a relative newcomer to the retail podcast world, the Jason (aka RetailGeek) & Scot Show has made its mark quickly. With about 24 podcast episodes under their belt so far (since Nov 2015), hosts Jason and Scot have kept pace, bringing up the most interesting and insightful retail marketing and e-commerce topics each week.
We reached out to Jason, who gave us the scoop on their background and what's expected from the show going forward...
My co-host Scot Wingo and I both serve on the shop.org board of directors. So we have an opportunity to get together at least 4 times a year, and inevitably our collegues and I end up at bar or restaurant talking shop. We realized we get so much out of sharing observations and news with each other and with our peers in the digital commerce community, we decided to do it on purpose and share it with the rest of the industry. Hence the Jason & Scot show was born.
We'll always cover topical news and our points of views, but our favorite shows are those when we get one of our peers to join us, so expect more guest shows. We're also dedicating some shows to a single topic so we can do a much deeper dive, such as this weeks show on Amazon.
Keep it up guys!
This comedic podcast recounts some of the more hilarious and unbelievable moments experienced working in the retail industry. And really, what’s a podcast if not an opportunity for a little bit of entertainment every now and then?
What podcasts do you listen to? Feel strongly about one that should have been listed in the top 5?