A Quick Thanksgiving Retail Recap: 5 Facts That Might Surprise You

thanksgiving-retail-recap-blog-bannerWith the Thanksgiving to Cyber Monday shopping stint behind us, it’s time to dig into the much-anticipated figures around retail’s performance from the biggest shopping weekend of the year. Here are 5 interesting facts on what really went down – with all the data and figures to prove it:

1.) A Shopping Phenomenon Gone Global

“The Black Friday-Cyber Monday shopping phenomenon has caught hold in markets well beyond the U.S. and the extended weekend is now a key retail period in many regions across the globe […] Looking back at the data for the cyber spend, globally, the conversion rate during 2018 Black Friday grew by 12.6 percent compared to last year.” –  WWD

2.) People Spent A LOT of Time Online

“Americans spent a combined 11,000 years shopping online Cyber Monday — shelling out a record $7.9 billion, according to Adobe Analytics. That came in better than early projections and marked an increase of 19.3 percent over a year earlier as consumers took to their smartphones more than ever, using them to spend $2.2 billion.” - WWD

3.) Omnichannel Investments Paid Off

“Multimillion-dollar supply chain investments to create an integrated omnichannel experience for consumers paid off during the Thanksgiving shopping rush, according to new data from the National Retail Federation (NRF). The number of shoppers making purchases both in person and online reached 89.7 million, up nearly 40% from last year. Consumers shopping through multiple channels spent an average of $93 more than single-channel shoppers.” – Retail Dive

4.) Cyber Monday Raked in the Most $$ 

“Cyber Monday generated $7.9 billion worth of sales, representing a 19.3% year-over-year (YoY) increase — an acceleration from last year's 16.8% YoY — according to estimates from Adobe Analytics. This performance brings the total sales during the holiday season — which runs from November 1 to December 31 — to $58.5 billion as of end of day Cyber Monday, well above the total generated during the comparable period in 2017, which was $50.1 billion.” – Business Insider

5.) Pre-Holiday Promotions Impact Weekend Performance

“According to a joint NRF/Prosper Insights & Analytics survey concluded last Friday, more than 165 million Americans shopped in stores or online at one time or another from Thanksgiving to Cyber Monday for gifts, a million more than what was expected based on an earlier survey. But that’s down from last year’s 174 million during the five days. […] The slight drops in shoppers and how much they spent were due to retailers extending the holiday shopping season by staging Black Friday and Cyber Monday sales well before the actual days.” - WWD

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Topics: holidays, e-commerce, brick-and-mortar retail, holiday shopping, data

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