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Celect lands $5M to help stores figure out which sweaters you like best

Venture Beat - June 25, 2015

Those sweaters on sale at your favorite department store could be in the process of being optimized by an M.I.T. spinoff.

Boston-based Celect, founded in 2013 by two M.I.T. professors, is today announcing it has scored $5 million to help retailers select and distribute their products in ways that reflect buying patterns.

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