ALDO Group and Celect to Speak at RILA Supply Chain 2019 About Using Stores to Optimize Online Order Fulfillment

How Retailers Can Compete with Amazon at its Own Supply Chain Game

Orlando, FL; RILA Supply Chain Conference 2019 – February 25, 2019 – ALDO Group and Celect executives will present at the RILA Supply Chain Conference 2019 in a session titled, “How Your Stores Can Beat Amazon at its Own Game.” Celect and the ALDO Group will explore how retailers can beat the real-time “last mile” supply chain challenge by using their stores as a unified distribution center to achieve massive margin gains. 

“A key element of effectively optimizing inventories across stores is to understand future predicted demand in stores as shown by your data. The ALDO Group is working with Celect to make optimal decisions about how to fulfill online orders using store inventories in real-time,” noted Marc Chrétien, Senior Director of eCommerce Operations, ALDO Group. “Retailers have an opportunity to derive more revenue from their inventory decisions.”

On Tuesday, February 26th at 1:15 PM, ALDO Group Sr. Director of eCommerce Operations Marc Chrétien and Celect Co-Founder and CTO Vivek Farias will discuss: 

  • Why customers having more ways to buy, ship and return goods than ever before has placed an enormous strain on inventories and demand forecasting
  • The challenge omnichannel retailers face to keep items in stock all the time, while managing multiple sources of demand
  • Core questions retailers have about how to better optimize inventories, determine fulfillment source, and more accurately predict demand
  • How to leverage advanced analytics and optimization to position the existing store network as one unified distribution center
  • Specific methods to gain an accurate view of demand across stores and exceed customer expectations 

Celect, a market leader in predictive analytics and inventory optimization, helps retailers overcome longstanding inventory obstacles, while driving revenue and improving the shopper experience. With Celect Fulfillment Optimization, the ALDO Group has been able to realize a 6:1 ROI in three months with seven-figure increased margins in the first year. Celect’s real-time optimization and demand prediction capabilities help increase gross margin gains by reducing markdowns and avoiding lost in-store sales, all while maintaining or reducing shipping costs. 

To learn more, visit Celect at RILA Supply Chain Conference booth INNO-1 or watch ALDO Group Sr. Director of eCommerce Operations, Marc Chrétien and COO Matthew Marchand discuss their successes to date. 

About Aldo Group

Founded in 1972 by Aldo Bensadoun, who had a vision to create a different kind of company, one built on ethics, compassion and understanding the customer to offer them the best possible products and services every day. The ALDO Group is a world-leading creator and operator of desirable footwear and accessory brands. With 3,000 points of sale in over 100 countries around the world, the organization operates under two signature brands, Aldo and Call It Spring, and a multi-brand retail concept, GLOBO. The ALDO Group is also an industry-recognized wholesale distributor and third-party sourcing provider of fashion footwear, handbags and accessories.  In addition to the Head Office in Montreal, the ALDO Group has international offices in Europe and Asia. Equipped with the values of love, respect, and integrity, the ALDO Group is as unique as its people. For more information, visit

About Celect

Celect is a cloud-based, predictive analytics SaaS platform that helps retailers optimize their overall inventory portfolios in stores and across the supply chain, resulting in double-digit percentage revenue increases. This groundbreaking advance in machine learning and optimization allows retailers to understand how an individual customer shopping in store or online chooses from an assortment of products, revealing true demand. The technology builds on a fundamental advance in customer choice modeling called by MIT's Computer Science and Artificial Intelligence Laboratory one of the 50 greatest innovations it has ever produced.

See your ROI from optimized inventories:

Official Release


Media Contact:

Erica Camilo
Connexa Communications for Celect
C: 610.639.5644

Topics: announcements

Ready for more?

Request a Demo