Walmart’s Game of Strategic Survival

On the surface, it may not make sense why Walmart acquired Bonobos for $310M USD last week. They both seem to be businesses that are on completely different sides of the retail spectrum. However, strategically it makes sense - Walmart is diversifying and expanding its digital portfolio, which is in line with its overall strategy. It is playing the long game of retail survival. In addition, by acquiring Bonobos it captures a younger, urban millennial consumer. This complements the other business within the jet.com stable.

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Topics: amazon, walmart, retail stores, bonobos

Best Buy Pushes the Envelope Further with Try-Before-You-Buy

We’ve written about the tremendous success of Best Buy before, but really, the company’s ability to prosper in an otherwise down retail economy is nothing less than remarkable.

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Topics: amazon, best buy, ship-from-store, retail stores

For Millennials, It's All About Experience

Popular wisdom is that Millennials eschew luxury retail for experience-driven entertainment, such as traveling or dining out at Michelin-starred restaurants. Higher-end goods like designer watches and handbags, once coveted status symbols for Baby Boomers and Gen X alike, have largely failed to entice younger shoppers. Last year, Louis Vuitton sales declined 73 percent, Saint Laurent fell by 68 percent, and Balenciaga dipped 55 percent.  The Marriott, though? They’re doing better than ever.

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Topics: customer experience, in-store assortment, luxury retail, millenials, vacations

Stores and E-commerce - the Conjoined Twins of Retail

Here’s something interesting:

According to data collected by SimilarWeb, when a retailer closes a brick-and-mortar location, its e-commerce site is adversely affected. Sears, Macy’s, and Payless—all companies that have made headlines for shuttering multiple storefronts in the past year—all saw noticeable declines in web traffic in recent months. Macy’s traffic dipped 11%. 

Payless.com saw an increased bounce rate, while consumers were viewing the same number of pages per visit. 

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Topics: retail stores, ecommerce, consumer habits

Survey Says: Here's Your New Customer

Last week, Retail Dive published the results of an exhaustive survey “on the psyche of the American consumer and the evolving role of the brick-and-mortar store.” The publication surveyed hundreds of U.S. consumers, with the stated goal of understanding of how today’s shoppers view and engage with both brick-and-mortar and e-commerce retail stores.

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Topics: customer experience, in-store assortment, accessories, survey

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