Speed is the name of the game.
The see-now-want-now mentality isn’t going away anytime soon. While convenience and access continue to drive the consumer desire for immediacy, the gap between customers and retailers expands even more steadily.
The number one problem on every top retailer’s mind is this: What can we do to shrink this gap?
“What’s been made very clear in recent years is that the entire supply chain is being disrupted because of consumers’ see-now, want now mentality, because of e-commerce and the convenience it offers, and because of new business models coming from startups that aren’t bogged down by remnants of the old days and ways.” – Sourcing Journal
At the end of the day, leads times cost. The old days of showcasing designs months in advance before delivering to stores are long gone. The speed to market issue is where the problem lies – and slight improvements year over year are not enough at the rate consumers are going today.Read More