3 Things You Might Not Know About Consumers in 2017

A few days ago, The Atlantic ran an article entitled “What in the World Is Causing the Retail Meltdown of 2017” in which journalist Derek Thompson laid out the reasons why so many brick-and-mortar stores are suddenly closing up shop.

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Topics: customer experience, retail trends, retail stores

Your Stores Might Need an Overhaul

It’s no secret things have been tough out there for brick-and-mortar retailers of late. But lost in all the juicy coverage of closings, shut-downs, and “going out of business” sales is the fact that plenty of traditional brick-and-mortar retailers are doing just fine.

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Topics: assortment optimization, in-store assortment, concept stores

When Retail Technology Becomes a Novelty

Let’s say you want a specific sweater right now. Not tomorrow. Not in two days. Not next week. But right now. What are your options?

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Topics: in-store technology, adidas, store assortment

What's a Better Fit for Retail, AR or VR?

As brick-and-mortar retailers continue to experiment with technology to lure shoppers back into stores, two of the coolest—and most promising—innovations they’re using are augmented and virtual reality. However, much like VHS vs BetaMax, iOS vs Android, or almond butter vs peanut butter, there seems to be some debate in the community over which will eventually win favor with customers. Will consumers opt for donning headsets and jumping into a virtual world? Will they prefer a more supplementary experience? Or can both exist?

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Topics: virtual reality, augmented reality, in-store technology

Are Shared Spaces the Future of Brick and Mortar Retail?

For brick-and-mortar retailers, 2017 has gotten off to a bit of a shaky start. In just the first two months, major brands have closed under performing stores across the country, and shopping mall mainstays have ceased real-world operations entirely. Worse still, experts predict more to come.  

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Topics: in-store assortment, shared spaces, retail stores

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