Stores and E-commerce - the Conjoined Twins of Retail

Here’s something interesting:

According to data collected by SimilarWeb, when a retailer closes a brick-and-mortar location, its e-commerce site is adversely affected. Sears, Macy’s, and Payless—all companies that have made headlines for shuttering multiple storefronts in the past year—all saw noticeable declines in web traffic in recent months. Macy’s traffic dipped 11%. 

Payless.com saw an increased bounce rate, while consumers were viewing the same number of pages per visit. 

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Topics: retail stores, ecommerce, consumer habits

Survey Says: Here's Your New Customer

Last week, Retail Dive published the results of an exhaustive survey “on the psyche of the American consumer and the evolving role of the brick-and-mortar store.” The publication surveyed hundreds of U.S. consumers, with the stated goal of understanding of how today’s shoppers view and engage with both brick-and-mortar and e-commerce retail stores.

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Topics: customer experience, in-store assortment, accessories, survey

Coach is Shrinking to Grow

Every day now, there seems to be news of some long-revered retailers’ protracted decline. And yes, we get it—those type of headlines drive more eyeballs. 

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Topics: retail stores, coach, accessories

Apple Embraces the Store of the Future

If you’re a regular reader of the Celect blog, you know we’ve championed the idea of retailer’s embracing a “store of future” concept for some time now. In just the past few months, we’ve covered Staples’ attempt to reinvent itself as a shared working space for Millennials, Adidas’ effort  to increase foot traffic by way of 3D printing sweaters, and lululemon’s foray into community building.  And while we don’t want to harp on the subject (you get it, stores of the future are, well, the future), news out of Cupertino can’t go unmentioned.

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Topics: in-store assortment, concept stores, retail stores

Can Millennials Save Staples and H&M?

On the surface, Staples and H&M have little in common. The former is an office-supply store that is a “longtime favorite of cubicle jockeys and back-to-school shoppers,” and the latter is a fast-fashion, mall staple specializing in selling near-disposable clothes to people that would generally describe as anything but “cubicle jockeys.” Despite the differences, reports indicate both companies are suffering from the same decreasing sales and dwindling in-store foot traffic.

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Topics: customer experience, in-store assortment, retail stores

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