Todd Harris

Todd is the Director of Marketing at Celect, where he is responsible for marketing strategy, content generation, brand awareness, and inbound/outbound marketing. He has been immersed in the technology space for much of his career, most recently serving in product marketing roles at Core Security, Aveksa (acquired by RSA) and Q1 Labs (acquired by IBM). Previously, he held positions with Novell in their Security & Compliance business units, Tilion (a venture funded startup), and started Cyberian Solutions, an IT consultancy. Todd holds a Master in Business Administration and Information Resources Management degree from Northeastern University, and a Bachelor of Science from Union College.
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Recent Posts

KicksUSA and the Slow Shopping Movement

Update 9/15: Be sure to check out KicksUSA latest opening in Spanish Harlem


Prior to their reinvention as experience-driven locations, movie theaters closed with alarming frequency. Fox News dubbed 2005 the “death knell for movies,” and by 2011, more than a handful of articles called for something to be done with the thousands upon thousands of vacant theaters looming over strip malls across the country. And while, six or so years later, the theater-going experience has largely rebounded, little progress has been made on re-purposing those that failed to survive.

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Topics: customer experience, concept stores, accessories, slow shopping movement, shoes, in-store experience

An Early Look at the 2017 Holiday Season

Yes, yes, I know we just published our look at back to school shopping a mere few weeks ago. But for retailers, it's never too early to start thinking about the holiday season. 

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Topics: holidays, shopping trends, ship-from-store, store assortment

Everything You Need to Know About Back to School Shopping

Back-to-school is the second largest shopping season (trailing only the holidays), with estimated sales reaching upwards of $75.8 billion dollars. This growth is largely accredited to e-commerce, as each year, more and more consumers forego annual trips to the mall in favor of shopping online.

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Topics: back to school, ship-from-store, store assortment

Top 3 Most Interesting Takeaways from the Journal of Retail Analytics Q2 Report

Last week, the Platt Retail Institute (PRI) released their quarterly report on the state of retail analytics, “a comprehensive quarterly publication that includes news and case studies regarding retail analytics, digital customer-facing technologies, and related topics.”  Its aim, according to the PRI, is to “provide a snapshot of the economy as it impacts retailers and consumers.”

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Topics: retail analytics, apple, retail spending

These Liquor Stores Are Taking Another Look at Their Assortments

Liquor store shelves are crowded. I mean, really crowded. Not just in type of liquor, but in sheer flavor variance. Smirnoff alone offers more than 20 different varieties of vodkas; because, well, apparently there’s demand somewhere out there for flavors ranging from Honeydew to Amaretto spiced. There’s also abominations like 'Cookies and Cream' whiskey and 'Dark Chocolate' tequilas; unicorn tear gins and sesame and popcorn daiquiris. Gross.

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Topics: in-store assortment, inventory optimization, liquor stores

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