Todd Harris

Todd is the Director of Marketing at Celect, where he is responsible for marketing strategy, content generation, brand awareness, and inbound/outbound marketing. He has been immersed in the technology space for much of his career, most recently serving in product marketing roles at Core Security, Aveksa (acquired by RSA) and Q1 Labs (acquired by IBM). Previously, he held positions with Novell in their Security & Compliance business units, Tilion (a venture funded startup), and started Cyberian Solutions, an IT consultancy. Todd holds a Master in Business Administration and Information Resources Management degree from Northeastern University, and a Bachelor of Science from Union College.
Find me on:

Recent Posts

Our Favorite Retail Stories - First Half of 2017

Can you believe it? 2017 is more than halfway in the books. It seems like just yesterday we were discussing the potential impact of the presidential election, evaluating whether or not Black Friday as we know it is coming to an unceremonious end, and fawning over HBO’s latest and greatest addition to prestige television (and, of course, how it pertains to retail.)

Read More

Best Buy Pushes the Envelope Further with Try-Before-You-Buy

We’ve written about the tremendous success of Best Buy before, but really, the company’s ability to prosper in an otherwise down retail economy is nothing less than remarkable.

Read More

Topics: amazon, best buy, ship-from-store, retail stores

For Millennials, It's All About Experience

Popular wisdom is that Millennials eschew luxury retail for experience-driven entertainment, such as traveling or dining out at Michelin-starred restaurants. Higher-end goods like designer watches and handbags, once coveted status symbols for Baby Boomers and Gen X alike, have largely failed to entice younger shoppers. Last year, Louis Vuitton sales declined 73 percent, Saint Laurent fell by 68 percent, and Balenciaga dipped 55 percent.  The Marriott, though? They’re doing better than ever.

Read More

Topics: customer experience, in-store assortment, luxury retail, millenials, vacations

Stores and E-commerce - the Conjoined Twins of Retail

Here’s something interesting:

According to data collected by SimilarWeb, when a retailer closes a brick-and-mortar location, its e-commerce site is adversely affected. Sears, Macy’s, and Payless—all companies that have made headlines for shuttering multiple storefronts in the past year—all saw noticeable declines in web traffic in recent months. Macy’s traffic dipped 11%. 

Payless.com saw an increased bounce rate, while consumers were viewing the same number of pages per visit. 

Read More

Topics: retail stores, ecommerce, consumer habits

Survey Says: Here's Your New Customer

Last week, Retail Dive published the results of an exhaustive survey “on the psyche of the American consumer and the evolving role of the brick-and-mortar store.” The publication surveyed hundreds of U.S. consumers, with the stated goal of understanding of how today’s shoppers view and engage with both brick-and-mortar and e-commerce retail stores.

Read More

Topics: customer experience, in-store assortment, accessories, survey

Ready for more?

Request a Demo