Todd Harris

Todd is the Director of Marketing at Celect, where he is responsible for marketing strategy, content generation, brand awareness, and inbound/outbound marketing. He has been immersed in the technology space for much of his career, most recently serving in product marketing roles at Core Security, Aveksa (acquired by RSA) and Q1 Labs (acquired by IBM). Previously, he held positions with Novell in their Security & Compliance business units, Tilion (a venture funded startup), and started Cyberian Solutions, an IT consultancy. Todd holds a Master in Business Administration and Information Resources Management degree from Northeastern University, and a Bachelor of Science from Union College.
Find me on:

Recent Posts

What's a Better Fit for Retail, AR or VR?

As brick-and-mortar retailers continue to experiment with technology to lure shoppers back into stores, two of the coolest—and most promising—innovations they’re using are augmented and virtual reality. However, much like VHS vs BetaMax, iOS vs Android, or almond butter vs peanut butter, there seems to be some debate in the community over which will eventually win favor with customers. Will consumers opt for donning headsets and jumping into a virtual world? Will they prefer a more supplementary experience? Or can both exist?

Read More

Topics: virtual reality, augmented reality, in-store technology

Are Shared Spaces the Future of Brick and Mortar Retail?

For brick-and-mortar retailers, 2017 has gotten off to a bit of a shaky start. In just the first two months, major brands have closed under performing stores across the country, and shopping mall mainstays have ceased real-world operations entirely. Worse still, experts predict more to come.  

Read More

Topics: in-store assortment, shared spaces, retail stores

3 Reasons Why Valentine’s Day Shopping Has Gone Sour This Year

Valentine’s Day celebrations began innocently enough. In the mid-1800s, to mark the occasion and reaffirm their love for one another, trendy couples exchanged inexpensive greeting cards. The practice grew in popularity over the ensuing decades, and by the 1920s, manufacturers saw sales of V-Day cards explode to $60 million, or about $766 million today.  

It didn’t go unnoticed.

Read More

Topics: assortment optimization, customer experience, valentine's day

Express has a Whiskey Club?

What is it about whiskey? In the early 2000s, sales were stagnant. Years of underinvestment brought disinterest from the drinking public, and vodka, buoyed by the runaway success of Sex and the City and its cosmopolitan-guzzling protagonists, was far and away the country’s most popular liquor. Now, ten or so years later, four different whiskey brands are counted among the most popular booze in America, and Fortune magazine claims its sales have “bested the performance of tequila, vodka, gin and all other key spirits categories.”

Read More

Topics: customer experience, purchase behavior, whiskey

Retail Gets Touchy Feely

Earlier this week, Wal-Mart announced they were laying off hundreds of employees to realign the business and help strength the companies’ ecommerce operations.

Read More

Topics: assortment optimization, omnichannel, in-store assortment

Ready for more?

Request a Demo