Todd Harris

Todd is the Director of Marketing at Celect, where he is responsible for marketing strategy, content generation, brand awareness, and inbound/outbound marketing. He has been immersed in the technology space for much of his career, most recently serving in product marketing roles at Core Security, Aveksa (acquired by RSA) and Q1 Labs (acquired by IBM). Previously, he held positions with Novell in their Security & Compliance business units, Tilion (a venture funded startup), and started Cyberian Solutions, an IT consultancy. Todd holds a Master in Business Administration and Information Resources Management degree from Northeastern University, and a Bachelor of Science from Union College.
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Recent Posts

Everything You Need to Know About Back to School Shopping

Back-to-school is the second largest shopping season (trailing only the holidays), with estimated sales reaching upwards of $75.8 billion dollars. This growth is largely accredited to e-commerce, as each year, more and more consumers forego annual trips to the mall in favor of shopping online.

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Topics: back to school, ship-from-store, store assortment

Top 3 Most Interesting Takeaways from the Journal of Retail Analytics Q2 Report

Last week, the Platt Retail Institute (PRI) released their quarterly report on the state of retail analytics, “a comprehensive quarterly publication that includes news and case studies regarding retail analytics, digital customer-facing technologies, and related topics.”  Its aim, according to the PRI, is to “provide a snapshot of the economy as it impacts retailers and consumers.”

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Topics: retail analytics, apple, retail spending

These Liquor Stores Are Taking Another Look at Their Assortments

Liquor store shelves are crowded. I mean, really crowded. Not just in type of liquor, but in sheer flavor variance. Smirnoff alone offers more than 20 different varieties of vodkas; because, well, apparently there’s demand somewhere out there for flavors ranging from Honeydew to Amaretto spiced. There’s also abominations like 'Cookies and Cream' whiskey and 'Dark Chocolate' tequilas; unicorn tear gins and sesame and popcorn daiquiris. Gross.

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Topics: in-store assortment, inventory optimization, liquor stores

4 Key Takeaways from Prime Day 2017

It seems unbelievable now, but two years ago, Amazon’s inaugural Prime Day was widely panned.  Trending critical hashtags were abound, including #unhappyPrimeDay, #AmazonFail, #gobacktosleep, and, of course, #PrimeDayFail, Entrepreneur magazine described the day as a “PR nightmare,” and comedy website Funny or Die joined in the mockery, compiling the snarkiest, and well, funniest social media reactions from consumers on the day the e-commerce giant failed to “deliver the incredible sales it promised.”

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Topics: customer experience, black friday, amazon, amazon prime day, stores

Our Favorite Retail Stories - First Half of 2017

Can you believe it? 2017 is more than halfway in the books. It seems like just yesterday we were discussing the potential impact of the presidential election, evaluating whether or not Black Friday as we know it is coming to an unceremonious end, and fawning over HBO’s latest and greatest addition to prestige television (and, of course, how it pertains to retail.)

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