Todd Harris

Todd is the Director of Marketing at Celect, where he is responsible for marketing strategy, content generation, brand awareness, and inbound/outbound marketing. He has been immersed in the technology space for much of his career, most recently serving in product marketing roles at Core Security, Aveksa (acquired by RSA) and Q1 Labs (acquired by IBM). Previously, he held positions with Novell in their Security & Compliance business units, Tilion (a venture funded startup), and started Cyberian Solutions, an IT consultancy. Todd holds a Master in Business Administration and Information Resources Management degree from Northeastern University, and a Bachelor of Science from Union College.
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Recent Posts

Survey Says: Here's Your New Customer

Last week, Retail Dive published the results of an exhaustive survey “on the psyche of the American consumer and the evolving role of the brick-and-mortar store.” The publication surveyed hundreds of U.S. consumers, with the stated goal of understanding of how today’s shoppers view and engage with both brick-and-mortar and e-commerce retail stores.

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Topics: customer experience, in-store assortment, accessories, survey

Coach is Shrinking to Grow

Every day now, there seems to be news of some long-revered retailers’ protracted decline. And yes, we get it—those type of headlines drive more eyeballs. 

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Topics: retail stores, coach, accessories

Apple Embraces the Store of the Future

If you’re a regular reader of the Celect blog, you know we’ve championed the idea of retailer’s embracing a “store of future” concept for some time now. In just the past few months, we’ve covered Staples’ attempt to reinvent itself as a shared working space for Millennials, Adidas’ effort  to increase foot traffic by way of 3D printing sweaters, and lululemon’s foray into community building.  And while we don’t want to harp on the subject (you get it, stores of the future are, well, the future), news out of Cupertino can’t go unmentioned.

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Topics: in-store assortment, concept stores, retail stores

Can Millennials Save Staples and H&M?

On the surface, Staples and H&M have little in common. The former is an office-supply store that is a “longtime favorite of cubicle jockeys and back-to-school shoppers,” and the latter is a fast-fashion, mall staple specializing in selling near-disposable clothes to people that would generally describe as anything but “cubicle jockeys.” Despite the differences, reports indicate both companies are suffering from the same decreasing sales and dwindling in-store foot traffic.

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Topics: customer experience, in-store assortment, retail stores

3 Things You Might Not Know About Consumers in 2017

A few days ago, The Atlantic ran an article entitled “What in the World Is Causing the Retail Meltdown of 2017” in which journalist Derek Thompson laid out the reasons why so many brick-and-mortar stores are suddenly closing up shop.

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Topics: customer experience, retail trends, retail stores

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