Jessica Needle

Recent Posts

Iconic Coach Brand Unveils…Tapestry. Re-Brand for the Win?

We all know Coach. We can all recognize the emblematic "C" stamped across its’ renowned leather handbags from about a mile away.

Okay, maybe not a whole mile away, but you get the point.

As you may have heard, last week the company unveiled some unexpected news—Coach, Inc. is re-branding to Tapestry. People are not thrilled, to say the least.   

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Topics: luxury retail, coach, brick-and-mortar retail, branding, re-branding

Delivering on Delivery Expectations

"The No. 1 driver of shopping cart abandonment (aka lost market share) is extra fees applied at checkout (aka logistics costs).”  - Retail Dive

As a consumer, it’s easy to overlook the complexities retailers must overcome to execute on delivering the right product to the right place, at the right time.  

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Topics: customer experience, retail technology, amazon, fulfillment, walmart, consumer habits, order delivery, delivery

The Modern Shopper, Tech and the Last Mile: What We Learned at #ShopOrg17

Last week at Shop.org was fantastic, with so many useful insights about the exciting road that lies ahead for digital retail. We examined a few dominant themes retailers can take away from the conference below, including thoughts about the modern shopper, fulfillment, and the future of retail tech. 

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Topics: retail technology, amazon, fulfillment, virtual reality, artificial intelligence, consumer insights, machine learning

The AI Advantage: Jump on the Train or Get Left Behind

It wasn’t too long ago when the news of a computer beating a human at a traditional board game spread across the artificial intelligence community like wildfire. By mimicking the human brain, a computer successfully won against a professional at Go, an ancient eastern board game some AI researchers considered incredibly "computationally demanding." The thought of a computer beating a human expert at this game didn't even exist a little over a decade ago!

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Topics: retail analytics, personalization, artificial intelligence, machine learning

Another One Bites the Dust? Not So Fast.

This week's retail news greeted us, yet again, with another not-so-surprising headline, which has been a reoccurring theme throughout the past year:

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Topics: customer experience, shopping trends, physical stores, consumer insights

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