Nowadays it seems like everything is based on a month-to-month subscription. Just think of all the subscription services you’re paying for right now (at least four come to mind for me).
While the subscription-based model isn’t entirely new—originally pioneered by newspapers and magazines—it continues to grow in popularity. Some of the most recognized subscription services include media streaming companies like Netflix or Spotify, which you're probably using today (if not, I'd say it's safe to assume you're likely out of the loop on the daily water cooler talk).
Regardless of whether you're up-to-date on the latest Netflix series or not, it seems like lately more and more retailers are getting in on the action with the subscription-based model, offering direct-to-consumer services on a frequent (typically monthly) basis.